For years, sustainable construction has carried a strange reputation in the building industry. People love the environmental idea, but the moment budgets come into the discussion, many assume green construction is only for luxury projects, government buildings, or companies with extra money to burn. That assumption has created one of the biggest myths in modern construction. Builders, investors, and property owners often think sustainability means expensive materials, complicated designs, and a long return on investment. So they continue choosing traditional methods, believing they are making the financially safer choice. Yet the market data is telling a very different story. Today,

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